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Privacy Policy

Last updated: January 2026

1. Introduction

Reword Limited, trading as Blox ("Blox", "we", "us", or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, websites, and applications (collectively, the "Services").

Reword Limited is a company registered in England and Wales and acts as the data controller for your personal data processed through our Services.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

  • Account information (name, email address, password)
  • Profile information (company name, job title)
  • Payment information (processed securely through our payment providers)
  • Content you create, upload, or share through the Services
  • Communications with us (support requests, feedback)

2.2 Information Collected Automatically

When you use our Services, we automatically collect certain information, including:

  • Device information (device type, operating system, unique device identifiers)
  • Log information (access times, pages viewed, IP address, referring URL)
  • Usage information (features used, actions taken, preferences)
  • Location information (country, region based on IP address)
  • Information collected through cookies and similar technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Services
  • Process transactions and send related information
  • Send you technical notices, updates, and support messages
  • Respond to your comments, questions, and requests
  • Communicate with you about products, services, and events
  • Monitor and analyze trends, usage, and activities
  • Detect, investigate, and prevent fraudulent transactions and abuse
  • Personalize and improve your experience
  • Train and improve our AI models to better serve you

4. Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal bases:

  • Contract: Processing necessary to perform our contract with you
  • Legitimate interests: Processing necessary for our legitimate business interests, such as improving our Services, provided these interests are not overridden by your rights
  • Consent: Where you have given us consent to process your data for specific purposes
  • Legal obligation: Processing necessary to comply with our legal obligations

5. Sharing of Information

We may share your information in the following circumstances:

  • Service providers: With third-party vendors who perform services on our behalf (hosting, payment processing, analytics, customer support)
  • Business transfers: In connection with a merger, acquisition, or sale of assets
  • Legal requirements: When required by law or to respond to legal process
  • Protection: To protect the rights, property, and safety of Blox, our users, or others
  • With your consent: When you have given us permission to share your information

We do not sell your personal information to third parties.

6. International Data Transfers

Your information may be transferred to and processed in countries other than the United Kingdom. When we transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the Information Commissioner's Office (ICO) or transfers to countries with adequate data protection laws.

7. Data Retention

We retain your personal data for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your personal data, we will securely delete or anonymize it.

8. Your Rights

Under UK data protection law, you have the following rights:

  • Access: Request access to your personal data
  • Rectification: Request correction of inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Restriction: Request restriction of processing of your data
  • Portability: Request transfer of your data to another service
  • Object: Object to processing based on legitimate interests
  • Withdraw consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at hello@withblox.com. We will respond to your request within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been violated.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Services are not intended for children under the age of 18. We do not knowingly collect personal data from children. If we learn that we have collected personal data from a child, we will take steps to delete that information promptly.

11. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Reword Limited (trading as Blox)
Email: hello@withblox.com

You may also contact the Information Commissioner's Office (ICO) if you have concerns about how we handle your personal data: ico.org.uk